Social Media Influences Cosmetic Surgery, Florida TV Station Reports

Have you ever obsessed over an online photo update?

If so, you’re not alone. Cell phone cameras and social networking sites are blurring the boundaries of geography, communication, image and reality.

We’ve all have searched for the perfect image, but Facebook has sent some after more than just better photo angles.
In Miami, breast augmentation, liposuction, face lifts and other procedures aren’t out of the question, the local CBS affiliate reported last month.  The women interviewed said they wanted to look good online.
Dr. Paul Wigoda, Chief of Plastic Surgery at Broward General Medical Center, said people have always contacted him in conjunction with big life events, such as class reunions, at his private practice in South Florida. Cosmetic surgery, he emphasized, isn’t to be taken lightly, however.

“You can’t just walk into the office and say you’d like to look good for Facebook, or you have an important meeting on the horizon, and get a tummy tuck. Miami and South Florida are image-conscious places, but we won’t perform a procedure that isn’t well thought through for the patient. This must be something you’re absolutely sure about, and you must be a good surgical candidate.”
People today are documenting their lives more than ever, but many still aren’t comfortable with the way they look on-camera. How many times have you been tagged in a photo online and wondered, “Is that just a bad picture, or is that how everyone else actually sees me?”

Patients often report a boost in self-confidence from cosmetic surgery.  Miami CBS viewers were told by one patient that she underwent the procedures to coax out more “likes” on her Facebook wall. Another said she had family abroad, and she wanted them to see her in the best possible light. She also said knowing that ex-boyfriends have the ability to look her up online provided additional motivation to look her best.
Dr. Wigoda, who operates his own accredited Fort Lauderdale plastic surgery center, said he isn’t surprised to hear more people are interested in undergoing procedures. South Florida, where he grew up, is in one of the country’s most popular metropolitan areas for cosmetic procedures.

“People have always been invested in their appearance,” Dr. Wigoda said. “Self-confidence is incredibly important. But it is equally important to set realistic expectations and select the most qualified surgeon you can find.
“Check your doctor’s credentials. A number of South Florida physicians in practice were trained for a different specialty, so they only got a few hours of instruction. You want a board-certified plastic surgeon handling your surgery to minimize the risk of scarring and complications.”

Medesthetics Magazine Says Dr. Wigoda is Social Media Savvy

Most businesses today are well aware of the benefits of social media in terms of brand building, enhancing your Internet presence, increasing web traffic, creating a community, becoming known as an expert  and capturing leads, all of which will result in an increase in your bottom line. Dr. Paul Wigoda, is no stranger to the world of social media says MedEsthetics, terming him as “social media savvy.”

In September of 2011, Fort Lauderdale, Florida plastic surgeon, Dr Wigoda launched a Facebook sweepstakes campaign to help increase his “likes.” The campaign ran for a period of two weeks, enticing his audience to join his online community to be entered to win a $250 gift card for use toward a future nonsurgical procedure; 10 runners-up received Victoria’s Secret gift cards ranging from $10 to $50.

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Dr. Wigoda Looks at the Past 10 Years of Plastic Surgery

Board certified plastic surgeon Dr. Paul Wigoda has been practicing Fort Lauderdale plastic surgery for over 10 years. As we roll into a new decade, Dr. Wigoda is taking a look back at the development of South Florida plastic suregery over the past 10 years.

Check out the video below to hear his thoughts on how liposuction, Botox, breast augmentation and dermal fillers have changed since 2000.

To hear where Dr. Wigoda believes plastic surgery is heading in the next decade, visit The Aesthetics Institute Youtube Channel.

For more information on Fort Lauderdale plastic surgery or to contact board certified plastic surgeon Dr. Paul Wigoda, visit, become a Fan on Facebook, or follow South Florida’s favorite plastic surgeon on Twitter.

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Dr. Wigoda Launches Facebook Fan Page

Connecting with Dr. Wigoda to receive the latest information from The Aesthetics Institute and Me Day Spa just got easier with the launch of Dr. Wigoda’s Facebook Fan Page.

You can already read his thoughts on beauty and health on the South Florida Plastic Surgery and Beauty Blog, see what he thinks about plastic surgery trends and new product releases on the Dr. Wigoda YouTube Channel, and get instant updates on everything spa related from Twitter.

Now you can show your support and interact with Dr. Wigoda even more through his Fan Page and get all that great content right from one source! So log on today to ask questions, get answers and stay in touch with South Florida’s favorite plastic surgeon!

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