Wondering what to expect in Botox, breast implants, dermal fillers and non-surgical improvements in 2010 and beyond?

Last week I posted a review of Fort Lauderdale plastic surgery over the previous decade. We talked about how liposuction, Botox, breast augmentation and dermal fillers have evolved and become very popular over the past 10 years.

As a board certified plastic surgeon, I receive questions all the time about the “latest and greatest” procedures South Florida can look forward to in the coming years.

Check out my video below for the changes I am expecting in both surgical and non-surgical cosmetic procedures including:

• Botox
• Silicon breast implants
• Dermal fillers
• Surgical and non-surgical improvements

The medical field is always in search of less invasive procedures that allow for quicker recovery times and comparable results. While many South Florida plastic surgeons are already advertising non-invasive tummy tucks or face lifts, the technology has not yet arrived and consumers need to be careful to understand the procedures they are actually having.

For more information on Fort Lauderdale plastic surgery or to schedule a consultation with Dr. Paul Wigoda, visit http://www.drwigoda.com. You can also follow the South Florida plastic surgery news and get updates and specials from the Aesthetics Institute by following Dr. Wigoda on Twitter, @drwigoda, or by becoming a Fan on Facebook.

Board certified plastic surgeon Dr. Paul Wigoda has been practicing Fort Lauderdale plastic surgery for over 10 years. As we roll into a new decade, Dr. Wigoda is taking a look back at the development of South Florida plastic suregery over the past 10 years.

Check out the video below to hear his thoughts on how liposuction, Botox, breast augmentation and dermal fillers have changed since 2000.

To hear where Dr. Wigoda believes plastic surgery is heading in the next decade, visit The Aesthetics Institute Youtube Channel.

For more information on Fort Lauderdale plastic surgery or to contact board certified plastic surgeon Dr. Paul Wigoda, visit www.DrWigoda.com, become a Fan on Facebook, or follow South Florida’s favorite plastic surgeon on Twitter.

Affordable and beautiful breast augmentation from Dr. Paul Wigoda and The Aesthetics Institute may seem too good to be true, but we’re making it happen for the holidays!

•    Affordable and Excellent Results
•    Qualified, Board Certified Surgeon
•    Before and After pictures with authentic patient review

Call The Aesthetics Institute today at (954) 463-7088 or e-mail info@drwigoda.com for more information on Dr. Wigoda’s Special Holiday Pricing and to schedule a personal consultation with South Florida’s premier board certified plastic surgeon!

For even more information on South Florida plastic surgery, find testimonials on Dr. Wigoda’s YouTube Channel and see “Before and After” pictures on DrWigoda.com.

Limited time offer on holiday pricing. Consult must be booked before December 31, 2009 and appointment must be within the month of January 2010.

Customers continue to rave about Dr. Wigoda’s Me Day Spa.

But South Beach’s premier physician-owned med spa is giving clients something new to talk about as it announces the addition of new medical services like BOTOX, JUVEDERM and RADIESSE injectibles, laser hair removal and spider vein treatment.

“Now you can get your hair extensions, manicure, massage and BOTOX injections all at one place,” said Dr. Wigoda, owner of Me Day Spa on South Beach and The Aesthetics Institute in Fort Lauderdale.

While most med spas offering these services have nurse practitioners or physicians assistants performing the procedures, Dr. Wigoda, a board certified plastic surgeon, will perform all injections.

Check out Me Day Spa’s YouTube Channel to hear Dr. Wigoda talk about this exciting new offer.

For more information on Dr. Wigoda, Me Day Spa or The Aesthetics Institute, become a Fan on Facebook or follow the conversation on Twitter.

Dr. Wigoda Launches Facebook Fan Page

Connecting with Dr. Wigoda to receive the latest information from The Aesthetics Institute and Me Day Spa just got easier with the launch of Dr. Wigoda’s Facebook Fan Page.

You can already read his thoughts on beauty and health on the South Florida Plastic Surgery and Beauty Blog, see what he thinks about plastic surgery trends and new product releases on the Dr. Wigoda YouTube Channel, and get instant updates on everything spa related from Twitter.

Now you can show your support and interact with Dr. Wigoda even more through his Fan Page and get all that great content right from one source! So log on today to ask questions, get answers and stay in touch with South Florida’s favorite plastic surgeon!

See you online!

South Beach beauty and medical day spa welcomes new management, new med spa services and more emphasis on the customer experience as Me Day Spa’s Spa Director Leah Fein-Roque uses her social media prowess to capture new spa fans and grow existing client-base; all by way of interacting both in traditional and social media networks

Miami Beach, FL – October 20, 2009 – New South Beach Day Spa Director Leah Fein-Roque is very social when it comes to laser hair removal, Botox, fillers, microderm, smartlipo and even breast implants. Whether through Me Day Spa’s Facebook fan page or Twitter, beauty has never been more interactive.

Me Day Spa, South Beach’s premier beauty and medical day spa, announced that Leah Fein-Roque, a 20-year marketing and public relations professional, will be leading on location and online as its new spa director.

When it comes to the ever-expanding social networking universe, she means business, already proving herself by increasing sales and fanfare by 50%. Leah’s aim is to take Me Day Spa to the next level by improving client services and engaging with the South Beach spa’s customers on social media channels.

“Social media is changing how we interact with clientèle and patients at Me Day Spa,” Dr. Paul Wigoda said. “Leah’s Internet marketing expertise is a tremendous advantage in developing our online presence and getting the word out about our complete salon and med-spa services.”

Me Day Spa is also offering a number of new medical services such as laser hair removal, smartlipo, and injectibles such as Botox, Juvederm and Radiesse to their Fort Lauderdale and Miami Beach offices. To accommodate these new services, the spa has added Jenelle Brown as assistant spa manager as well as new salon and spa experts.

No stranger to the beauty industry, Fein-Roque spent the last four years as the marketing director of the luxury beauty care line for Banler, Inc. There she used her talent for building relationships, as well as knowledge and expertise in search engine optimization and business branding to successfully generate Internet sales. Prior to that, she worked with Fortune 500 companies to produce and manage advertising campaigns through her ad agency, Roque Advertising.

A graduate of the University of Miami with a degree in Communications, Fein-Roque is eager to interact with Me Day Spa’s clients and social media friends.

“I was completely motivated by the power of Yelper’s that are using their phones as GPS devices to locate our spa to find the services that they are needing,” Fein-Roque said, “I look forward to speaking with clients about how Me Day Spa’s premier South Beach treatments can change their life. I’m thrilled to be working for a board certified plastic surgeon, Dr. Paul Wigoda, especially since we are the only spa on South Beach offering all of these services. Our fashion forward hair extension services and the Brazilian Keratin treatments, coupled with our injectibles, have taken the modeling and entertainment industry by storm.”

About Me Day Spa
Established in 2006, Me Day Spa offers all the cozy and trendy comforts of a modern day spa combined with the cosmopolitan address of South Beach’s trendy Alton Road. Me Day Spa offers complete day spa services including hair styling, extensions, Brazilian straightening treatments, color, cuts, manicures, pedicures, and skin care including professional makeup, facials, glycolic treatments, pineapple peels, microdermabrasion as well as massage and medical spa services including laser hair removal, spider vein treatments, botox, fillers, and plastic surgery consultations with Dr. Paul Wigoda. The spa features several lines of skin care products such as Eminence and Obagi. And the boutique is filled with scented candles and other self-indulging products. Check out Me Day Spa on Yelp, Daily Candy, Facebook, CitySearch, and YouTube. Me Day Spa is located through the courtyard of Lime Restaurant at 1439B Alton Road in Miami Beach, FL – just a few blocks south of Lincoln Road. Free customer parking behind the spa is available.

For more information about Me Day Spa visit http://www.medayspa.com or http://blog.drwigoda.com and call 305-534-MeMe (6363).

Wanting long, voluminous hair is not an uncommon desire among women. Often times, after a bad haircut or wearing a short hairstyle for an extended period of time women will want a change. That is exactly what happened with Me Day Spa’s most recent Miami Beach hair extension client.

All of us have all been there before; either because of some miscommunication with a stylist or a blatant mistake, we’ve all had that horrible haircut. I’m talking about the haircut that makes you run from mirrors and hide under hats.

The client featured on Me Day Spa’s Facebook fan page has a specific type of hair, as we all do, and when she visited a stylist that wasn’t familiar with her hair, she left with a horrible haircut. The haircut technique that affected this client was a hair-cutting razor, you know, the small comb-looking scissors that stylists use to shape your hair? Well, this client’s hair did not take well to the razor. Her hair instantly broke and became damaged. This haircutting technique affected the entire left side of her hair and the stylists at Me Day Spa predicted it would take over a year for her damaged hair to replenish.

Sooo – what is the next best step? She decided to try Me Day Spa’s Miami Beach hair extensions!

The hair extensions at Me Day Spa in Miami Beach are 100 percent natural human hair. Me Day Spa uses several different methods to apply the hair extensions including, seamless, fusion (keratin tip), sew-in, and clip-in day, which are the most popular methods.

Me Day Spa also offers hair extension bonding, integration, micro-link, and removable wigs. The duration of these hair extensions will vary with each technique. The client can have clip-in extensions that last one day, up to fusion extensions, which can last for six months.

The specific method used for the client in this blog post was the seamless method, which will last for two to three months if the hair is taken care of properly. In this case, Me Day Spa’s hair extension specialist recommends coming in for extension refills and touch ups every six months to a year.

To see the step-by-step transformation from our Miami Beach hair extensions visit our Facebook fan page for detailed photos and while you’re there, if you like what you see, become our fan. And, as always, if you’re interested in Miami Beach hair extensions give us at call at: 305.5346363

Check out the article about Dr. Wigoda that appeared in the South Florida Business Journal last week.

Tweeting doctors boost exposure and uncover their market
South Florida Business Journal – by Jeff Zbar

Paul Wigoda tweets a few times a week. It may be about breast augmentation, statistics on pectoral implants or the difference between “smart” and traditional liposuction.

To date, some 122 Twitter users are “following” the doctor. He hopes he’s reaching a new audience with every tweet.

“This is just one more way to speak to patients and potential patients,” said Wigoda, who practices plastic surgery in Fort Lauderdale. “It’s a quick way to interact with them.”

As a physician whose practice is 10 years old, Wigoda isn’t alone – or even a pioneer – in using Twitter to promote his business. In February, surgeons in Detroit tweeted live from the operating room during a cancer procedure. Across the social media landscape, more physicians – and other professionals, like attorneys and accountants – are using Twitter to reach their target market and establish their expertise.

The “Twitter-verse” is the new social and commerce marketplace, even for professional service providers like physicians, said Marvin Dejean, CEO of Markcom Industries, a Coral Springs interactive marketing agency. While some physicians, attorneys or accountants historically have shied from marketing and advertising, social media outreach for many no longer can be ignored, he said.

“This universe is becoming larger and larger. It’s becoming the marketplace touching every commerce and consumer point you can think of,” he said. “Online is the next marketplace, and social media plays a tremendous role in that.”

Wigoda works with a local interactive marketing firm to write three or four tweets each week, which the firm then posts to his site. Tweeting a few months now, Wigoda often will write a blog post – maybe on a procedure or a special offer – then tweet about it, he said. Whether Twitter is driving new business or new leads are coming from his Web site or blog, Wigoda cannot say. But, he believes he cannot ignore that marketplace.

To read the full article visit the South Florida Business Journal.

One of the first questions many women ask when considering breast augmentation is: Where will the incision go and how will the scar look?

It’s understandable that women want to look good, and in most cases, breast augmentation is for cosmetic purposes, so the concern about breast implant scarring is normal.

Dr. Paul Wigoda, a Fort Lauderdale breast augmentation plastic surgeon gives his insight to the types of breast implant incisions and the pros/cons of each.

Breast Augmentation Incisions and Scars
There are three different breast implant incisions that are offered for breast augmentation, including:

1. Inframammary: Below the breast in the fold
2. Periareolar: Around the lower half of the areola (nipple)
3. Transaxillary: In the armpit

According to Dr. Wigoda, some patients may be better candidates for using one incision over the other but most patients are good candidates for at least two if not all three types of breast augmentation incision. In most cases, placement of incision is up to the patient and where they would prefer to have their scar. The good news is, that in the vast majority of Fort Lauderdale breast augmentation cases the scars heal well and eventually are minimally noticeable.

Read on for the pros and cons of the three different types of breast augmentation incisions and scaring.

Breast Implant Incision: Below the breast in the fold (Inframammary)
Pro: This is the most common incision used by plastic surgeons. The scar from this incision is not visible when sitting up or standing. Also, in the future, if a woman’s breast implants need to be removed, most surgeons will do so through this incision. If the woman’s original implants were placed through a different incision, they will now have scars in two locations.
Con: The incision can be seen when the patent is laying down but in most cases the scar is unnoticeable after six months.

Breast Implant Incision: Around the lower half of the areola (Periareolar)
Pro: If placed correctly, the periareolar scar heals very nicely and is often difficult to find even by a trained eye.
Con: In order to use this incision the areola has to be larger than 3.4 to 4.0 centimeters across.

Breast Implant Incision: In the armpit (Transaxillary)
Pro: With the introduction of endoscopic surgery, breast augmentation through the armpit has become more common.
Con: For the first six months after breast augmentation the scar will be noticeable when a woman raises her arms and is wearing a sleeveless shirt. Women considering Fort Lauderdale breast augmentation and live in sunny South Florida may want to take this con into consideration.

For more information about breast augmentation, the types of incisions, and breast implant scars contact Dr. Wigoda at 954.463.7088 or visit www.drwigoda.com.

If you live in South Florida and have considered liposuction, chances are you’ve heard about the surgery centers that offer Smart Lipo as an alternative.  Dr. Paul Wigoda, a Fort Lauderdale plastic surgeon, shares his insights on Smart Lipo and discusses the similarities and differences of the procedures.  Check out the video and information below and get smart about liposuction.

According to the American Society of Plastic Surgeons, minimally invasive cosmetic procedures increased by five percent over the past year while traditional cosmetic procedures decreased by nine percent. Partially due to the economy and less spending, many patients interested in Fort Lauderdale liposuction seek out Smart Lipo believing it is either less invasive or less expensive than other types of liposuction. Dr. Wigoda, a Fort Lauderdale, board certified plastic surgeon, shares in his Smart Lipo vs. Liposuction video that Fort Lauderdale ultrasonic liposuction is usually the smarter way to go as Smart lipo is equally invasive and typically, equally priced as traditional liposuction. However, it is often not as effective.

“In South Florida, many Smart Lipo doctors advertise the procedure as safe and effective although they are not board certified plastic surgeons,” said Dr. Paul Wigoda. “These doctors open up an office or spa, declare themselves Smart Lipo experts, and perform Smart Lipo without any formal plastic surgery training other than maybe a one or two-day Smart Lipo course.”

As one of the most common Fort Lauderdale plastic surgery procedures, it is inevitable that enhancements or tweaks will be made to the liposuction process, however, when comparing the procedure of Smart Lipo vs. ultrasonic liposuction, the results are usually not similar.

Smart Lipo vs. Liposuction

• Smart Lipo claims to tighten the skin during the procedure; however, neither the American Board of Plastic Surgery, the companies that sell the device, nor anyone else has proven that statement. Similarly, traditional liposuction also does little to tighten the skin.
• A doctor does not have to be a board certified plastic surgeon to perform Smart Lipo. Dr. Wigoda advises clients to always choose a plastic surgeon that is a board certified in plastic surgery and has completed plastic surgery training.
• Smart Lipo was introduced to the market as a ‘lunchtime’ procedure with little pain and minimal downtime, usually to treat very small areas of excess fat. These claims were true when Smart Lipo machines emitted low wattage but as clients complained about minimal results, Smart Lipo increased the machine wattage, which also increased the pain, making the use of general anesthesia more common.
• The results from the highest wattage Smart Lipo machine yield the same recovery time as traditional liposuction yet the results are often not as impressive.
• Ultrasonic liposuction is much more powerful than Smart Lipo and is more successful at removing larger amounts of fat.
• Smart Lipo, traditional liposuction, and ultrasonic liposuction can all be done under local anesthesia, but most plastic surgeons recommend general anesthesia for comfort, especially if many areas are to be treated or large amounts of fat are to be removed. Non-plastic surgeons often cannot offer general anesthesia in their offices, so they tout the use of local anesthesia, when in fact, it is more uncomfortable for the patient.

“The bottom line is that the advantages of Smart Lipo don’t really exist,” said Dr. Wigoda. “If a patient is looking for long term, effective Fort Lauderdale liposuction results they need to look into all of the available options and most importantly, trust the doctor they choose.”

For more information on liposuction in Fort Lauderdale call 954.463.7088.