South Beach beauty and medical day spa welcomes new management, new med spa services and more emphasis on the customer experience as Me Day Spa’s Spa Director Leah Fein-Roque uses her social media prowess to capture new spa fans and grow existing client-base; all by way of interacting both in traditional and social media networks

Miami Beach, FL – October 20, 2009 – New South Beach Day Spa Director Leah Fein-Roque is very social when it comes to laser hair removal, Botox, fillers, microderm, smartlipo and even breast implants. Whether through Me Day Spa’s Facebook fan page or Twitter, beauty has never been more interactive.

Me Day Spa, South Beach’s premier beauty and medical day spa, announced that Leah Fein-Roque, a 20-year marketing and public relations professional, will be leading on location and online as its new spa director.

When it comes to the ever-expanding social networking universe, she means business, already proving herself by increasing sales and fanfare by 50%. Leah’s aim is to take Me Day Spa to the next level by improving client services and engaging with the South Beach spa’s customers on social media channels.

“Social media is changing how we interact with clientèle and patients at Me Day Spa,” Dr. Paul Wigoda said. “Leah’s Internet marketing expertise is a tremendous advantage in developing our online presence and getting the word out about our complete salon and med-spa services.”

Me Day Spa is also offering a number of new medical services such as laser hair removal, smartlipo, and injectibles such as Botox, Juvederm and Radiesse to their Fort Lauderdale and Miami Beach offices. To accommodate these new services, the spa has added Jenelle Brown as assistant spa manager as well as new salon and spa experts.

No stranger to the beauty industry, Fein-Roque spent the last four years as the marketing director of the luxury beauty care line for Banler, Inc. There she used her talent for building relationships, as well as knowledge and expertise in search engine optimization and business branding to successfully generate Internet sales. Prior to that, she worked with Fortune 500 companies to produce and manage advertising campaigns through her ad agency, Roque Advertising.

A graduate of the University of Miami with a degree in Communications, Fein-Roque is eager to interact with Me Day Spa’s clients and social media friends.

“I was completely motivated by the power of Yelper’s that are using their phones as GPS devices to locate our spa to find the services that they are needing,” Fein-Roque said, “I look forward to speaking with clients about how Me Day Spa’s premier South Beach treatments can change their life. I’m thrilled to be working for a board certified plastic surgeon, Dr. Paul Wigoda, especially since we are the only spa on South Beach offering all of these services. Our fashion forward hair extension services and the Brazilian Keratin treatments, coupled with our injectibles, have taken the modeling and entertainment industry by storm.”

About Me Day Spa
Established in 2006, Me Day Spa offers all the cozy and trendy comforts of a modern day spa combined with the cosmopolitan address of South Beach’s trendy Alton Road. Me Day Spa offers complete day spa services including hair styling, extensions, Brazilian straightening treatments, color, cuts, manicures, pedicures, and skin care including professional makeup, facials, glycolic treatments, pineapple peels, microdermabrasion as well as massage and medical spa services including laser hair removal, spider vein treatments, botox, fillers, and plastic surgery consultations with Dr. Paul Wigoda. The spa features several lines of skin care products such as Eminence and Obagi. And the boutique is filled with scented candles and other self-indulging products. Check out Me Day Spa on Yelp, Daily Candy, Facebook, CitySearch, and YouTube. Me Day Spa is located through the courtyard of Lime Restaurant at 1439B Alton Road in Miami Beach, FL – just a few blocks south of Lincoln Road. Free customer parking behind the spa is available.

For more information about Me Day Spa visit http://www.medayspa.com or http://blog.drwigoda.com and call 305-534-MeMe (6363).