Fort Lauderdale Cosmetic Procedures Increase in Popularity Among Men

“Dude, Where’s my Botox?”

Men and cosmetic surgery, an unlikely pair? Not so much.

Fort Lauderdale plastic surgeon, Dr. Wigoda of the Aesthetics Institute says, “About 20 percent of my patients are male.”

The Fort Lauderdale/Miami plastic surgeon offers pectoral implant surgery and sees male patients for a variety of cosmetic procedures.
“Men come to my office interested in everything from nose jobs to injectables,” said Dr. Wigoda.

According to the 2007 cosmetic surgery trends study by the American Society of Plastic Surgeons, Dr. Wigoda is not alone by noticing an increase in male cosmetic surgery.  Statistics show the number of American men enduring a little “nip and tick” is on the rise.

The top 4 cosmetic procedures for men in 2007 were:

•    Rhinoplasty (nose jobs)
•    Eyelid surgery
•    Liposuction
•    Male breast reduction

After all, looking good isn’t gender specific.

Dr. Wigoda’s South Florida Breast Implant Patients Give Stellar Reviews

Dr Wigoda Perfect Breast Shape for Breast Implants

Dr. Wigoda’s breast augmentation services at The Aesthetics Institute are among the best in the country, and he has been voted the “The Best Cosmetic Surgeon in Fort Lauderdale”. His attentiveness to patients and willingness to go the extra mile to ensure their comfort and satisfaction has earned him rave reviews among those who have had his services.

Dr. Wigoda works with each patient individually to determine the best surgical plan, and determines what type of augmentation procedure is best for their anatomy. His surgical facilities are fully accredited by the American Association for the Accreditation of Ambulatory Surgery Facilities (AAAASF). This certification is considered the “gold standard” in cosmetic surgery facility certification.

Below you’ll find video testimonials from two former patients discussing their experiences with Dr. Wigoda and their breast augmentation procedures.

For more patient testimonials and South Florida plastic surgery videos visit Dr. Wigoda’s Youtube channel.

Dr. Wigoda Offers South Florida Breast Implant Special

Summer’s here and in Fort Lauderdale that means one thing – itsy bitsy bikinis. If you’re like most women and feel your body could benefit from a little lift here or a pinch there, Dr. Wigoda has some great news for you.

In honor of bikini season, Dr. Wigoda is offering breast implants at a special price. For a fraction of the cost, you can experience the same stellar service and results while achieving your perfect summer look. Dr. Wigoda’s breast augmentation offer is good for a limited time only and includes:

  • Breast augmentation performed by Dr. Wigoda
  • Saline implants
  • General anesthesia provided by board certified anesthesiologist
  • Surgery performed in AAAASF accredited operating room
  • Initial consultation and all post-operative visits

For more information on South Florida breast implant specials, please click here to visit Dr. Wigoda’s web site.

South Florida Liposuction Trends

South Florida Beauty

With designers shortening hemlines and taking in seams, liposuction is becoming a South Florida weight loss must-have to keep trendsetters up to date.

According to the American Society of Aesthetic Plastic Surgery, Americans had about 456,000 procedures in 2007 making liposuction the most popular surgical operation to enhance looks.

Liposuction is a surgical procedure that removes deposits of excess fat from areas such as the abdomen, hips, thighs, and arms. Most procedures are performed under local anesthesia by the tumescent or ultrasonic technique used to help break up the fat deposits.

Liposuction is an ideal body contouring solution for patients near or already at their ideal weight. Many South Floridians are turning to plastic surgery to improve their looks when diet and exercise are not enough.

For more information and pricing of liposuction contact Dr. Wigoda at:

Fort Lauderdale Breast Implants For Vegetarians? Huh?

Well, sort of. You see, not every breast implant is treated equally — especially those of Fort Lauderdale- based Dr. Wigoda. There are breast implants that look like chicken cutlets and then there are breast implants that look like, well, breasts.

And Dr. Wigoda works with breasts, not cutlets, thanks to his exclusive training. Dr. Wigoda is the pioneer of a new technique for breast augmentation which not only causes minimal bleeding, swelling, bruising, and pain, but also causes some of the most natural-looking — and feeling– breasts in the biz.

And they don’t cost an arm and a leg or, well, a breast. Don’t believe us? Check out Dr. Wigoda’s Best Breast Special.

Check out the latest trends in breast augmentation:

More than 50 percent of Dr. Wigoda’s patients are choosing gels/silicone.


There’s that chicken cutlet theory again:
More natural feeling and looking with less rippling effect, plus, you get what you pay for. Cheaper saline implants are $4900 whereas gels are $5900 – and if you inquire soon, the price is as low as $3,900. Click here for Dr. Wigoda’s Best Breast Special.

Same recovery — less pain, major gain.

Bigger is better – patients are going bigger, choosing a large C or small D cup, whereas two years ago most chose a small/medium C cup.

Reason: The biggest regret from implant patients polled was that they hadn’t gone bigger. However, geography also plays a part, too. In New York, women go to a small to medium B, whereas in South Florida, they choose a large C or small D. Must be the weather.

For more information on the ever-evolving trends in breast implants, visit or call Dr. Wigoda at (954) 463-7088.

The Aesthetics Institute Launches South Florida Beauty Blog

By Dr. Paul Wigoda
Plastic Surgeon and Owner of The Aesthetics Institute and Me Day Spa

Dr. Wigoda

Welcome to the first entry of the South Florida beauty blog. We are dedicated to providing the latest news and views on South Florida plastic surgery and day spa trends. As founder of The Aesthetic Institute and Me Day Spa, my goal is to educate consumers about the plastic surgery and beauty realm. Each week will feature an article one of my associates or myself, sharing some of the thoughts we feel are important to the beauty industry.
The Aesthetics Institute is located in Fort Lauderdale, Florida and specializes in plastic and reconstructive surgery including breast augmentation, breast reduction, breast lift, liposuction, rhinoplasty, tummy tuck, facelift, brow lift, eyelid surgery, juvederm, radiesse, restylane, botox treatments, laser hair removal, spider vein treatments, and the “laser facial” wrinkle treatment.

Me Day Spa is located in Miami Beach, Florida and offers complete day spa services including hair styling, extensions, color, cuts, manicures, pedicures, and skin care including professional makeup, facials, glycolic treatments, mango peels, microdermabrasion as well as massage and medical spa services including laser hair removal, spider vein treatments, botox, fillers, and plastic surgery consultations.

As a physician, I have always believed in the golden rule – treat others as you would like to be treated – and you can expect that to relay in my practice. I pride myself in taking the time to get to know each one of my patients as well as possible, which includes learning the patient’s background, interests, and goals.

I encourage you to subscribe to this blog and dive into South Florida plastic surgery news.
If you are considering plastic surgery and are in the Fort Lauderdale area check out: Also, Miami and SoBe locals can request consultations at Me Day Spa in Miami Beach – come on in, get a pedicure, and lets talk plastic! For more information on Me Day Spa services visit: