Father’s Day Shots from Dr. Wigoda!

We’re not just talking drinks, we’re talking Botox! The men in our life could use a dose of wrinkle smoothing, frown erasing and sag relieving innovation.

In celebration of father time, Dr. Wigoda invites men to get more for less on Father’s Day!

Double Shots

Treat Dad to Dr. Wigoda’s Father’s Day Botox Special. Buy one Botox zone, get a second zone half off. Try Radiesse or Juvederm injectibles at the same Dad’s Day Discount!

Massage Deals

Help Dad rejuvenate with our L’ Pour Homme Special Mini-facial with scalp massage: 30 minutes for $50. Or relax with a 45-minute Deep Tissue and Hot Stone Massage for the same great price.

Dial us up for details on anti-aging cocktails designed just for men in mind. Get dad looking great and feeling fresh at either of our two locations!

The Aesthetics Institute South Beach

1439B Alton Road

Miami Beach, FL 33139

305-534-MeMe (6363)

The Aesthetics Institute Fort Lauderdale

1404 E Broward Blvd.

Fort Lauderdale, Florida 33301

(954) 463-7088

Stay up-to-date on the latest news and offers from Dr. Wigoda through our Facebook Fan Page and through Twitter @DrWigoda.

Hurting Less: Dr. Paul Wigoda’s Breast Implants are Painless, Patients Say

Bargain basement-priced breast implants can be painful, dangerous and in the long run cost more time, money and risk, says Board certified plastic surgeon Dr. Paul Wigoda. Dr. Wigoda blends surgical technique, experience and precision to eliminate pain, promote recovery and produce lasting Fort Lauderdale breast augmentation results

Fort Lauderdale, FL – March 16, 2010 – Dr. Paul Wigoda’s plastic surgery patients are hurting less. Even as plastic surgery spending slumped again in 2009, breast augmentation remained the most popular surgical procedure for American women with over 300,000 procedures nationwide.

And as the tough economic times persist, price conscious consumers and patients are shopping for the best surgical techniques and least amount of pain, according to board certified plastic surgeon Dr. Wigoda.

“Combining knowledge, skill and personal care is vital to reducing post-surgical inflammation, promoting fast recovery and ensuring patients’ happiness with every Fort Lauderdale breast augmentation procedure,” Dr. Wigoda said.

In a market where many other surgeons are offering bargain breast augmentation procedures, these surgeries are often accompanied by a prolonged and painful recovery, additional missed time from work and poor results.

“Patients who choose a surgeon based purely on price without considering certification, training and experience may be making a costly mistake,” Wigoda said. “The first operation is the patient’s best opportunity for a quality result. Placing yourself in the capable hands of an experienced, board certified plastic surgeon is the first step to the quality you deserve.”

The Aesthetics Institute continues to give South Florida patients what they are looking for as Dr. Wigoda has developed a technique to eliminate pain from breast augmentation procedures.

“Breast augmentation was a dream that I always had,” said recent Dr. Wigoda patient Karen Vidal. “The same day of the procedure I was able to go home and move around without pain. On a scale of one to ten, I rate my level of pain at one and Dr. Wigoda at ten and a half!”

Dr. Wigoda uses over a decade of South Florida plastic surgery experience to blend the methods of other top cosmetic surgeons, perfect his own technique and match the correct incision, implant and procedure to every individual patient.

“The most uncomfortable experience of my procedure was having to sleep on my back for a couple of days,”  Vidal said. “Other than that, I was pain free.”

To learn more about Fort Lauderdale breast augmentation from Dr. Wigoda and The Aesthetics Institute visit: www.drwigoda.com or http://blog.drwigoda.com.

About Dr. Wigoda
Dr. Paul Wigoda is a Fort Lauderdale plastic surgeon and owner of The Aesthetics Institute. He is a board certified plastic surgeon and is a member of the American Society of Plastic Surgeons, the Florida Medical Association, and the Broward County Medical Association. Dr. Wigoda specializes in Fort Lauderdale breast augmentation, breast reduction, breast lift, liposuction, rhinoplasty, tummy tuck, facelift, brow lift, eyelid surgery, Juvederm, Radiesse, Restylane, Botox, laser hair removal, and spider vein treatments.

The Aesthetics Institute Location:
1404 E Broward Blvd.
Fort Lauderdale, Florida 33301
(954) 463-7088

Dr. Wigoda and the Future of Plastic Surgery in 2010 and Beyond

Wondering what to expect in Botox, breast implants, dermal fillers and non-surgical improvements in 2010 and beyond?

Last week I posted a review of Fort Lauderdale plastic surgery over the previous decade. We talked about how liposuction, Botox, breast augmentation and dermal fillers have evolved and become very popular over the past 10 years.

As a board certified plastic surgeon, I receive questions all the time about the “latest and greatest” procedures South Florida can look forward to in the coming years.

Check out my video below for the changes I am expecting in both surgical and non-surgical cosmetic procedures including:

The medical field is always in search of less invasive procedures that allow for quicker recovery times and comparable results. While many South Florida plastic surgeons are already advertising non-invasive tummy tucks or face lifts, the technology has not yet arrived and consumers need to be careful to understand the procedures they are actually having.

For more information on Fort Lauderdale plastic surgery or to schedule a consultation with Dr. Paul Wigoda, visit http://www.drwigoda.com. You can also follow the South Florida plastic surgery news and get updates and specials from the Aesthetics Institute by following Dr. Wigoda on Twitter, @drwigoda, or by becoming a Fan on Facebook.

Dr. Wigoda Looks at the Past 10 Years of Plastic Surgery

Board certified plastic surgeon Dr. Paul Wigoda has been practicing Fort Lauderdale plastic surgery for over 10 years. As we roll into a new decade, Dr. Wigoda is taking a look back at the development of South Florida plastic suregery over the past 10 years.

Check out the video below to hear his thoughts on how liposuction, Botox, breast augmentation and dermal fillers have changed since 2000.

To hear where Dr. Wigoda believes plastic surgery is heading in the next decade, visit The Aesthetics Institute Youtube Channel.

For more information on Fort Lauderdale plastic surgery or to contact board certified plastic surgeon Dr. Paul Wigoda, visit www.DrWigoda.com, become a Fan on Facebook, or follow South Florida’s favorite plastic surgeon on Twitter.

Become a Perfect 10 this Holiday Season

Affordable and beautiful breast augmentation from Dr. Paul Wigoda and The Aesthetics Institute may seem too good to be true, but we’re making it happen for the holidays!

•    Affordable and Excellent Results
•    Qualified, Board Certified Surgeon
•    Before and After pictures with authentic patient review

Call The Aesthetics Institute today at (954) 463-7088 or e-mail info@drwigoda.com for more information on Dr. Wigoda’s Special Holiday Pricing and to schedule a personal consultation with South Florida’s premier board certified plastic surgeon!

For even more information on South Florida plastic surgery, find testimonials on Dr. Wigoda’s YouTube Channel and see “Before and After” pictures on DrWigoda.com.

Limited time offer on holiday pricing. Consult must be booked before December 31, 2009 and appointment must be within the month of January 2010.

Dr. Paul Wigoda Offers Med Spa Services on South Beach

Customers continue to rave about Dr. Wigoda’s Me Day Spa.

But South Beach’s premier physician-owned med spa is giving clients something new to talk about as it announces the addition of new medical services like BOTOX, JUVEDERM and RADIESSE injectibles, laser hair removal and spider vein treatment.

“Now you can get your hair extensions, manicure, massage and BOTOX injections all at one place,” said Dr. Wigoda, owner of Me Day Spa on South Beach and The Aesthetics Institute in Fort Lauderdale.

While most med spas offering these services have nurse practitioners or physicians assistants performing the procedures, Dr. Wigoda, a board certified plastic surgeon, will perform all injections.

Check out Me Day Spa’s YouTube Channel to hear Dr. Wigoda talk about this exciting new offer.

For more information on Dr. Wigoda, Me Day Spa or The Aesthetics Institute, become a Fan on Facebook or follow the conversation on Twitter.

Become a Fan of Dr. Paul Wigoda

Dr. Wigoda Launches Facebook Fan Page

Connecting with Dr. Wigoda to receive the latest information from The Aesthetics Institute and Me Day Spa just got easier with the launch of Dr. Wigoda’s Facebook Fan Page.

You can already read his thoughts on beauty and health on the South Florida Plastic Surgery and Beauty Blog, see what he thinks about plastic surgery trends and new product releases on the Dr. Wigoda YouTube Channel, and get instant updates on everything spa related from Twitter.

Now you can show your support and interact with Dr. Wigoda even more through his Fan Page and get all that great content right from one source! So log on today to ask questions, get answers and stay in touch with South Florida’s favorite plastic surgeon!

See you online!

Breast Augmentation Scars: Incision Options

One of the first questions many women ask when considering breast augmentation is: Where will the incision go and how will the scar look?

It’s understandable that women want to look good, and in most cases, breast augmentation is for cosmetic purposes, so the concern about breast implant scarring is normal.

Dr. Paul Wigoda, a Fort Lauderdale breast augmentation plastic surgeon gives his insight to the types of breast implant incisions and the pros/cons of each.

Breast Augmentation Incisions and Scars
There are three different breast implant incisions that are offered for breast augmentation, including:

  1. Inframammary: Below the breast in the fold
  2. Periareolar: Around the lower half of the areola (nipple)
  3. Transaxillary: In the armpit

According to Dr. Wigoda, some patients may be better candidates for using one incision over the other but most patients are good candidates for at least two if not all three types of breast augmentation incision. In most cases, placement of incision is up to the patient and where they would prefer to have their scar. The good news is, that in the vast majority of Fort Lauderdale breast augmentation cases the scars heal well and eventually are minimally noticeable.

Read on for the pros and cons of the three different types of breast augmentation incisions and scaring.

Breast Implant Incision: Below the breast in the fold (Inframammary)
Pro: This is the most common incision used by plastic surgeons. The scar from this incision is not visible when sitting up or standing. Also, in the future, if a woman’s breast implants need to be removed, most surgeons will do so through this incision. If the woman’s original implants were placed through a different incision, they will now have scars in two locations.
Con: The incision can be seen when the patent is laying down but in most cases the scar is unnoticeable after six months.

Breast Implant Incision: Around the lower half of the areola (Periareolar)
Pro: If placed correctly, the periareolar scar heals very nicely and is often difficult to find even by a trained eye.
Con: In order to use this incision the areola has to be larger than 3.4 to 4.0 centimeters across.

Breast Implant Incision: In the armpit (Transaxillary)
Pro: With the introduction of endoscopic surgery, breast augmentation through the armpit has become more common.
Con: For the first six months after breast augmentation the scar will be noticeable when a woman raises her arms and is wearing a sleeveless shirt. Women considering Fort Lauderdale breast augmentation and live in sunny South Florida may want to take this con into consideration.

For more information about breast augmentation, the types of incisions, and breast implant scars contact Dr. Wigoda at 954.463.7088 or visit www.drwigoda.com.

Smart Lipo vs. Liposuction: Is Smart Lipo Really Smart?

If you live in South Florida and have considered liposuction, chances are you’ve heard about the surgery centers that offer Smart Lipo as an alternative.  Dr. Paul Wigoda, a Fort Lauderdale plastic surgeon, shares his insights on Smart Lipo and discusses the similarities and differences of the procedures.  Check out the video and information below and get smart about liposuction.

According to the American Society of Plastic Surgeons, minimally invasive cosmetic procedures increased by five percent over the past year while traditional cosmetic procedures decreased by nine percent. Partially due to the economy and less spending, many patients interested in Fort Lauderdale liposuction seek out Smart Lipo believing it is either less invasive or less expensive than other types of liposuction. Dr. Wigoda, a Fort Lauderdale, board certified plastic surgeon, shares in his Smart Lipo vs. Liposuction video that Fort Lauderdale ultrasonic liposuction is usually the smarter way to go as Smart lipo is equally invasive and typically, equally priced as traditional liposuction. However, it is often not as effective.

“In South Florida, many Smart Lipo doctors advertise the procedure as safe and effective although they are not board certified plastic surgeons,” said Dr. Paul Wigoda. “These doctors open up an office or spa, declare themselves Smart Lipo experts, and perform Smart Lipo without any formal plastic surgery training other than maybe a one or two-day Smart Lipo course.”

As one of the most common Fort Lauderdale plastic surgery procedures, it is inevitable that enhancements or tweaks will be made to the liposuction process, however, when comparing the procedure of Smart Lipo vs. ultrasonic liposuction, the results are usually not similar.

Smart Lipo vs. Liposuction

  • Smart Lipo claims to tighten the skin during the procedure; however, neither the American Board of Plastic Surgery, the companies that sell the device, nor anyone else has proven that statement. Similarly, traditional liposuction also does little to tighten the skin.
  • A doctor does not have to be a board certified plastic surgeon to perform Smart Lipo. Dr. Wigoda advises clients to always choose a plastic surgeon that is a board certified in plastic surgery and has completed plastic surgery training.
  • Smart Lipo was introduced to the market as a ‘lunchtime’ procedure with little pain and minimal downtime, usually to treat very small areas of excess fat. These claims were true when Smart Lipo machines emitted low wattage but as clients complained about minimal results, Smart Lipo increased the machine wattage, which also increased the pain, making the use of general anesthesia more common.
  • The results from the highest wattage Smart Lipo machine yield the same recovery time as traditional liposuction yet the results are often not as impressive.
  • Ultrasonic liposuction is much more powerful than Smart Lipo and is more successful at removing larger amounts of fat.
  • Smart Lipo, traditional liposuction, and ultrasonic liposuction can all be done under local anesthesia, but most plastic surgeons recommend general anesthesia for comfort, especially if many areas are to be treated or large amounts of fat are to be removed. Non-plastic surgeons often cannot offer general anesthesia in their offices, so they tout the use of local anesthesia, when in fact, it is more uncomfortable for the patient.

“The bottom line is that the advantages of Smart Lipo don’t really exist,” said Dr. Wigoda. “If a patient is looking for long term, effective Fort Lauderdale liposuction results they need to look into all of the available options and most importantly, trust the doctor they choose.”

For more information on liposuction in Fort Lauderdale call 954.463.7088.