Botox (or Brotox) is Number One Says @AAFPRS!


2014 plastic surgery trends

Dr. Paul Wigoda agrees, his Fort Lauderdale cosmetic surgery patients can’t get enough Botox.

TREND ALERT: The 2014 Plastic Surgery Statistics are in and the number of cosmetic surgeries performed annually continues to rise as the economy improves and is projected to rise even higher in 2015. The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) reports that the upward trend is a result of selfie satisfaction, celebrity worship, and sun damage correction.

What’s Hot

Women continue to be the driving force for facial plastic surgery and make up 82 percent of all surgical and non-surgical procedures performed in 2014, but men may not be too far behind for long. Whether it’s to remain relevant in the workforce or look as good as they feel, more men are embracing Botox, or “brotox” as it has been nicknamed.

Not surprising, the most common non-surgical cosmetic procedures among women is also Botox injections. The Botox demographic includes adults age 35 through 55 which, according to Dr. Wigoda, is excellent because Botox injections have the best results when done regularly and as a preventative measure opposed to after the fact.

Wait… Let Me Take A Selfie

The social media sensation has developed songs, clothing, and even tools for taking them that have pushed “selfies” to the top of the list of trends. Having penetrated nearly every market, selfies have actually affected the facial plastic surgery industry. But not in the way one would think. Dr. Wigoda reported that selfie plastic surgery has led to a desire for more nose jobs but it hasn’t affected the industry in extreme amounts. The real culprit is video!

With Snapchat, Vine, and Instagram videos becoming more popular, the desire for cosmetic procedures is rising as videos are not as easy to edit to hide the natural wrinkle in your eyes when you laugh or the movement your chin and neck as you talk.  Again, Botox has shown to be the best (and most popular) method to soften those wrinkles and raise your video selfie status.

I Want To Look Like…

Celebrity plastic surgery is not a new trend, but the requests for lookalike procedures is on the rise. Since 2012, facial plastic surgeons have seen a 7 percent increase in the amount of celebrity procedures requested. More and more people want to look like the stars that encompass the glossy pictures of most magazines and light up the big screen. It’s evident that people crave stardom and power, and looking like their favorite celebrities makes them feel like they do however, keep in mind you won’t look exactly like your idol, you will just have enhanced some of your features to resemble theirs.

So who are the top-requested lookalike cosmetic surgeries from 2014?

The latest trends show (from the most requested first):

  • Angelina Jolie’s lips and cheekbones

  • Beyonce’s facial structure

  • Kim Kardashian’s eyes and jawline

  • Brad Pitt’s nose

  • Natalie Portman’s nose

According to the 2014 Facial Plastic Surgery stats, more and more women and men are looking to drink from the proverbial fountain of youth that is cosmetic surgery and want to emulate their favorite stars’ best features.

If you weren’t one of the many who had plastic surgery in 2014 but want 2015 to be your year, contact Dr. Wigoda for a free virtual consultation to see what procedure(s) will help you reach your beauty goals. Make sure to check in on Yelp to see our latest deals!


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